Subliminal Groove Records LLC is a digital-first record label. This means that rather than focusing on pushing bands to tour, we strive to find ways for them to grow their audience and cashflow through digital channels. Think music-oriented social media influencers. As record sales drop, streaming on the rise, concert attendance dwindling, and internet use skyrocketing, we don’t think it’s worth putting bands into massive amounts of debt to get little-to-no return. Musicians already work hard at their craft, and that’s what they should focus on.
When SGR was founded in 2012 by Justin Lee the goal was to support underground, niche metal bands. While this is still at the heart of SGR, after reforming in 2017 under Nico Mirolla, Tyler Allen, and Riley Smith, we don’t see a reason not to support all the music we love.